The Healthy Air Campaign, launched in London on July 5th 2011, will seek to increase public awareness and understanding of the health impacts of air pollution and help communities reduce those impacts. It will achieve this by:
- Promoting active lifestyles among individuals, as part of a joined-up sustainable transport, air quality and public health approach within communities
- Driving action to effectively monitor, report and reduce air pollution at a local and national level
- Advocating a new government air quality and public health strategy integrated across departments.
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